Customer loyalty is essential for success in the cutthroat field of B2B marketing. Long-term client connections can result in higher sales, repeat business, and a positive reputation in the market. B2B loyalty programs can help with that. The idea of B2B loyalty programs will be discussed in this article, along with their advantages and how to design a productive program.  What is a B2B loyalty program?  A B2B loyalty program is a marketing strategy created…