With rising crude oil and gas prices, the cost of going from town A to town B is at an all time high. Whether you’re a car owner or use public transport, commuting regularly can be an expensive business. Somewhat inevitably this has had a huge knock on effect in a number of areas, not least in the personal finances of hundreds of millions of people throughout the world. Increases in raw materials drives up…
With the advancement of technology, customer loyalty programs are becoming exceedingly attractive among the retailers. However, customers are not getting the best share out of the programs. It is high time that retailers see clients not from the transaction viewpoint but from the partnership viewpoint. The critical concepts that relate to the customer or employee rewards include: 1. Most retailing is at the very rudimentary level in the use of the customer loyalty programs and…
